When you start a new business, you need to brand yourself. One of the best ways of doing this is by getting an affordable logo design for your business. It has to be unique to your company. We are professional logo designers in South Africa. Our number one priority is to create stunning business logo design for our clients.

It’s your unique business identity and a lot of time and thought need to go into the process. Representing your brand in a positive way. Remember it is the face of your business and needs to catch the eye of your potential customers.

There’s a big difference between  “cheap logo design” and “professional logo design” in South Africa. There are many reasons to use professional logo design over cheap logo design.

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Why logo design is not cheap:

  1. The logo is what people see first. First impressions last.
  2. It also has to be original. Something that stands out from the rest.
  3. Professional logo design is an important part of the process.
  4. Your logo is the start of your business.
  5. Its your entire corporate image.
  6. A lot of thought needs to go into designing it.
  7. Its a process.

Brand Design vs Logo Design in South Africa

LOGO DESIGN: Typically you can think of logo design as a simple mark for your business. Its what represents your business / company. People don’t actually realise how important a professional logo design in Cape Town, Johannesburg, Pretoria, Durban is nowadays. Its totally underrated.

BRAND DESIGN: When you think of “Brand” or “Branding” it will most definitely include the whole package. Your brand must be in your customers faces wherever they are seeing you. There are many examples of good branding. Just look at Nike for example. They have had a simple shape designed for their logo and yet its so effective.

A Professional Logo Designer in Cape Town Usually Goes Through The Steps Below:

  1. A proper brief is crucial.
  2. Make sure you have all your information on your business ready.
  3. Have to do some industry research and check out your competitors.
  4. Developing the mock up around the brief.
  5. The logo designer can send through 2 – 3 options for review.
  6. Changes can be made to the original design.

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With the amount of advertising each person is exposed to on a daily basis, you have to find a way to stand out of the crowd with a professional business logo design in South Africa. Most people are unaware of how important a business branding actually is.

Your Business Logo is Your Company’s Trademark

Your business branding is crucial to the success of your company. It’s like the trademark for your business. It’s what people see you as and how they identify you. Take a look at some of the top brands in the world. Their logos are immaculate and timeless. We associate their products and services with their company logo design.

Why Use Us For Your Professional Logo design?

We have extensive experience and have done many different company designs over the years. Our team of graphic designers are second to none. Let us help you through the processes of creating your new company image. Considering your brand and the industry you are working in, we will create the lasting symbol of your business that your future customer will identify you with. It will be 100% relevant to your brand.

An effective logo is:

  • Simple
  • Memorable
  • Timeless
  • Versatile
  • Appropriate

Before designing your new logo, our creative designers do some research. They put themselves in the shoes of your potential customers. It’s all about figuring out what your customers want and need. Once we have all the info and the research has been done, we start to layout some mock up logo designs. All our design work is done by our in house designers in South Africa.

When working on a new affordable logo design its best to get as much information from you as possible. Doing it this way avoids all the back and forth with changes. We can create a few options for you to choose from.

Keeping it simple

In most cases, the simplest design solution can very often be the best or most effective. When looking at some of the most iconic logos out there today we see that simple is better. Take a look at Apple or McDonald’s. Keeping it simple also makes it much easier to recognise. You want people to remember your brand and for it to have a lasting effect on them.